The Lake - 105.1 WRFS

We play the very best music from the 1970s, 1980s. and 1990s.

We strive to create high quality programming for our listeners and targeted audiences for our advertisers, and to attract, develop, and sustain an efficient and highly productive group of broadcast professionals.

Our mission:

  • To provide exceptional, entertaining, and informative local radio programming.
  • To provide the highest quality marketing solutions, results, and customer service to the advertisers who make our existence possible.
  • To be ambassadors of goodwill by promoting social, retail, and economic growth and development.
  • To preserve and expand on the traditions and values of local community-focused broadcasting.

Our Focus

MARKET: East Central Alabama – Alexander City, Dadeville, Lake Martin, Rockford, Winterboro, Montgomery, Clanton, Prattville.

COVERAGE: Parts of Tallapoosa, Coosa, Clay, Elmore, Chilton, Montgomery, Bullock, Talladega, and Macon Counties.

FORMAT: Classic Hits - the very best of the 1970s, 1980s, and 1990s.

RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We are committed to the communities we're licensed and privileged ro serve and dedicated to keeping our advertisers happy with business-building results.

Coverage Area

The Lake - 105.1 WRFSCoverage Map